Pick a trend-driven, ready-to-produce style from our own collection, put your brand on it, and we manufacture and ship it — from 900 pairs per style, in about a month. The fast, lower-risk way for retail chains to own a footwear brand.
Whether you want to test the water, launch your own brand, or build a fully bespoke design, there is a path for you. Most brands start with ODM: our proven styles, your label.
Several buyers pool into the same existing style to share the minimum. Standard packaging, no custom logo — the lowest-risk way to start.
Pick a ready style from our collection and we produce it with your branding — logo on shoe, insole, outsole, box and hangtag. We own the design; you own the brand.
Send us your samples, sketches or tech-pack. We develop the pattern, source materials and produce to your spec — including new molds where the design requires.
ODM means you build your brand on a foundation that already works — a proven style, a fit that's been sold, tooling that already exists. You skip the cost and risk of developing a shoe from zero, and go to market faster.
Our in-house design team refreshes the collection every season. You get fresh, on-trend designs your competitors don't have yet — not last year's leftovers.
You buy straight from our own factory in Ruian — no trading-company markup. Retail-grade quality at a cost structure that leaves room in your margin.
Because the style and outsole tooling already exist, there's no mold investment and no mold lead time. Confirm, produce, ship — in about a month.
Browse our collection of men's, women's and kids' injection-molded sport-casual shoes. Pick the styles that fit your market and shortlist your favourites.
Tell us your logo, colorways, packaging and any upper changes. Everything but the outsole can be tailored to your brand — more on that below.
We produce a branded pre-production sample so you can confirm look, fit and quality before committing to the full run. Nothing goes to production unsigned.
Your order is manufactured in our own Ruian factory — from 900 pairs per style, across up to three colorways.
Multi-stage inspection from incoming materials to final packed cartons (see our QC process below) so every shipment meets retail standard.
FOB or full DDP — we handle export, freight, customs and duties so your branded shoes arrive ready for your shelves. Roughly one month end-to-end.
On an ODM order, the upper, the colors, the branding and the packaging are fully customizable. The one part that stays fixed is the outsole — and there's a good business reason why, which actually works in your favour.
Uppers are built from patterns and materials, not hard tooling. That means we can match your sample's look, materials and construction very closely — in most cases, near-identical — without any tooling investment.
An outsole needs a steel mold, and a single new mold costs 50,000–100,000+ RMB. By using our existing, proven outsoles, you avoid that cost entirely — which is exactly what keeps ODM fast and affordable. (Want a brand-new outsole? That's an OEM project — see below.)
Drop your logo onto a real style from our collection to see how a private-label pair could look — or send us your own upper reference and we will match it to one of our soles.
Soon you will see your uploaded upper rendered directly onto one of our soles. For now, send us your references below and our design team produces an accurate branded sample — the most reliable way to get it right.
Our ODM terms are built for retailers launching a real branded line — large enough to be production-grade, small enough to stay low-risk.
pairs per style, up to 3 colorways
days from confirmed order & deposit
logo, insole, box & hangtag
Retail chains can't afford inconsistent shipments. Our quality process runs from the moment materials arrive to the moment cartons are sealed — so what you approve is what reaches your shelves.
Uppers, soles, adhesives and components are checked against spec before production begins.
Operators and line supervisors check stitching, bonding and assembly during the run to catch issues early.
Size and fit are verified against the approved sample, with random pulls across the size run.
Finished pairs are inspected for appearance, pairing and defects, then branding, labels and cartons are confirmed before sealing.
Our ODM program is designed for retail chains and supermarket groups — typically operators of 3 to 30 stores — and for importers and brand owners who want their own branded footwear line with dependable quality, fresh seasonal styles and reliable supply. If you're looking to build a brand customers recognise, recommend new styles for your market, and keep quality consistent shipment after shipment, ODM is built for exactly that.
Already have your own design or sample? We take OEM projects on a case-by-case basis. The upper can usually be matched closely; the deciding factor is the outsole mold. If we don't already have a matching outsole, you either cover the mold tooling (50,000–100,000+ RMB) or commit to a volume — roughly 10,000–30,000 pairs — large enough to absorb it. Send us your sample or tech-pack and we'll assess feasibility before quoting.
ODM means you select a ready, proven style from our collection and we produce it with your branding. OEM means producing from your own design or sample. ODM is faster, lower-risk and lower-cost because the style, fit and outsole tooling already exist.
900 pairs per style, across up to three colorways — production-grade, but low enough to launch a branded line without heavy commitment.
Almost everything except the outsole: upper material and color, logo, insole print, lining, laces, hangtag, box and packaging. The outsole uses our existing molds, which is what keeps ODM fast and affordable.
About one month from confirmed order and deposit to shipment. No mold lead time, because the tooling already exists.
Yes — that's our core focus. We work with chains and groups, typically running 3 to 30 stores, who need consistent quality and fresh styles rather than one-off small lots.
Tell us your market, your store count and the styles you like. We'll recommend the right pieces from our collection and send you a quote within 24 hours.
Try our free interactive tool — no signup needed.
Drop your logo on a real style and see it instantly.
Send your own upper reference and we match it to our soles.